I'm surprised more brands didn't make the most of people worrying about the impending rapture. But Foursquare did. Woo, "The world didn't end!" +2 points. Get in.
Foursquare Rapture Bonus
#KittenCamp
On Monday, I went to #kittencamp - a monthly meeting of memes, a few guest speakers and a good ol’ laugh and joke.
Now don’t get me wrong, I enjoyed it, the banter, catching up, and all for free (minus the beers we bought). But the memes (supposedly the main draw) were annoyingly a tad too expected.
We’re an industry that lives on YouTube, and loves discovering new stuff every day. So showing a video that’s over a week old, is usually pretty pointless. Not because it’s rubbish, it’s just that it’s probably been bounced around on Twitter already.
I see tons of stuff every day. And if I get linked to a video a second time, rarely do I even press play. If I’ve seen it, I kinda don’t need to see it again. Well, for at least for a good few months anyway.
I’ve also often skimmed videos too. Anything above a couple of minutes and it’s hard for me to quantify watching the whole thing. And I’m sure there are others like me out there. I need content fast, and the punch line faster. I just get impatient otherwise.
Though I can’t moan too much. I guess it’s probably the hardest job to find memes that people haven’t already seen, but sometimes it feels like the kitten should be scouring the depths of the interwebz for the real LOL moments.
The LOL printout out was a nice added extra last night, but it almost needed a WTF?! on the back. Or a skip paddle.
The speakers from Dare, Sneaky Zebra and Urgent Genius were cool.
Urgent Genius has popped by before to push their wares. And I’d encourage you to get involved. They do some funny stuff.
Dare talked about their work with the National Trust, which took 2 years to fully implement. Apparently they’re looking for 10,000 participants for the year, and they’d already got thousands signed up without needing a lot of seeding. I asked if it was actually going to make the National Trust money as technically it can sell the farms produce. And they said it would be pumped back into the project or given to charity instead. So that was cool.
Finally, Sneaky Zebra came from nowhere and pitched us their wares. They make YouTube videos for fun. And usually upload something every other week. It was a great insight into how YouTube partner with film makers and in a round about way, pay them for content. Although, when pressed, it’s definitely not a full-time job. Between the three of them, they generate less than £10,000 a year from the work they produce. Oh.
If you have an attention span like I do, then you’ve skipped the big text heavy bit in the middle and ended up down here faster than the scroll bar let you. But to sum up, if you’ve never been. Go. It’s great excuse to meet up with everyone, drink and even have the occasional LOL moment. After all, even I hadn’t seen this before.
Now don’t get me wrong, I enjoyed it, the banter, catching up, and all for free (minus the beers we bought). But the memes (supposedly the main draw) were annoyingly a tad too expected.
We’re an industry that lives on YouTube, and loves discovering new stuff every day. So showing a video that’s over a week old, is usually pretty pointless. Not because it’s rubbish, it’s just that it’s probably been bounced around on Twitter already.
I see tons of stuff every day. And if I get linked to a video a second time, rarely do I even press play. If I’ve seen it, I kinda don’t need to see it again. Well, for at least for a good few months anyway.
I’ve also often skimmed videos too. Anything above a couple of minutes and it’s hard for me to quantify watching the whole thing. And I’m sure there are others like me out there. I need content fast, and the punch line faster. I just get impatient otherwise.
Though I can’t moan too much. I guess it’s probably the hardest job to find memes that people haven’t already seen, but sometimes it feels like the kitten should be scouring the depths of the interwebz for the real LOL moments.
Urgent Genius has popped by before to push their wares. And I’d encourage you to get involved. They do some funny stuff.
Dare talked about their work with the National Trust, which took 2 years to fully implement. Apparently they’re looking for 10,000 participants for the year, and they’d already got thousands signed up without needing a lot of seeding. I asked if it was actually going to make the National Trust money as technically it can sell the farms produce. And they said it would be pumped back into the project or given to charity instead. So that was cool.
Finally, Sneaky Zebra came from nowhere and pitched us their wares. They make YouTube videos for fun. And usually upload something every other week. It was a great insight into how YouTube partner with film makers and in a round about way, pay them for content. Although, when pressed, it’s definitely not a full-time job. Between the three of them, they generate less than £10,000 a year from the work they produce. Oh.
If you have an attention span like I do, then you’ve skipped the big text heavy bit in the middle and ended up down here faster than the scroll bar let you. But to sum up, if you’ve never been. Go. It’s great excuse to meet up with everyone, drink and even have the occasional LOL moment. After all, even I hadn’t seen this before.
Trainline Online Ad
This sky has been following me all day. And it's been annoying me as well. They only had three frames to work with, so surely someone should've noticed the last frame doesn't look right... or left? Unless she's just very flexible. But I have my doubts.
His favourites on Flickr
Hmm...wondering if this guy (who just fav'd two photos of my wife and a friend) is building himself a wank list says @patrick_h_lauke. And you know what? I think he has a point.
One downside to having a profile that isn't blocked, is that everyone can see what you're up to. Which, normally isn't an issue. But when you start favouriting lots of women in a limited amount of clothing, people start to notice!
If you fancy making up your own mind, then all you have to do is click here. All I hope is that you're not one of his favourites.
Cheers to @_luckyyou for the tip-off.
One downside to having a profile that isn't blocked, is that everyone can see what you're up to. Which, normally isn't an issue. But when you start favouriting lots of women in a limited amount of clothing, people start to notice!
If you fancy making up your own mind, then all you have to do is click here. All I hope is that you're not one of his favourites.
M&S Advertising Sells
I love this ad. Why? Because it takes the piss out of every supermarket chef that says making great dinners is quick, easy and simple.
When will I go to the effort of buying semolina, nutmeg or parmesan? Or wait long enough for the dough to rise? And I really can't gently roll the pasta, set out the fillings and carefully seal. *
Sometimes you just have to realise that pre-made stuff is easier. And this ad does just that.
* I can actually cook some things though - beans on toast, spaghetti hoops... things like that.
The YCC Weekly Score
My first Weekly Score for the YCC went out this week. And I got the awesome illustrator Johanna Basford. If you're a fan of pens and paper, it's definitely worth a read. Plus, there's some great advice for students and great work on view too. Check out her interview.
Cadbury's 'Charity Shop'
I really like Cadbury's new advert 'Charity Shop'… but not for the idea, that's obvious - it's about the enjoyment. I love it's production instead.
Why? Because this ad has quirky little touches hidden everywhere. They've not opted to do any blue screen malarky and remove people's heads and arms from the clothes. Oh no, instead they've made each outfit massive. And hidden people inside them.
Shots like the one below show this off well. It's like a person zipped into a sleeping bag and told to crawl across the floor. A great bit of added humour.
This approach also means the scale of the shoot is actually huge. You can see two sets of feet inside the jacket, which puts into perspective the height of the drawers. They're huge. Even if they're kids bouncing around underneath.
The jacket was also built to be versatile. Not only can you get two people inside the chest of the jacket. But also one person in each sleeve!
It's these things that make the ad more likeable. They didn't cheat the production. They had fun shooting the ad. And it's nice to watch. So isn't that a win-win campaign idea then?
Nice one Fallon.
Why? Because this ad has quirky little touches hidden everywhere. They've not opted to do any blue screen malarky and remove people's heads and arms from the clothes. Oh no, instead they've made each outfit massive. And hidden people inside them.
Shots like the one below show this off well. It's like a person zipped into a sleeping bag and told to crawl across the floor. A great bit of added humour.
Nice one Fallon.
Unite III
Wednesday was my first taste of a YCC event where I've had a hands-on role. Unite III is an informal portfolio night where we had picked 25 teams / singles and let them display their wares to industry professionals. And all set in a pub.
On the night there was a mix of talents, styles and approaches to work. All of which we chose to appeal to the broad range of agencies that were turning up. The likes of W&K, Saatchi & Saatchi, Work Club, Weapon7, Hello-X, Digital and Direct, Soup, Inferno, VCCP, Crayon and Dare to recruiters and industry bodies all made the effort to head to Cargo in East London.
The night was a great success, but we as members of the YCC, will always strive to make it bigger and better next time.
There have been lots of interesting feedback from Andy Sandoz at Work Club, Louis Clement at Soup and Laura and Mandy at JWT. And we're currently compiling a list of findings from the night, which will be published soon.
All we can say is that placements have been won (for some it was their first) and that we've opened a lot more doors to future events. Not bad for 15 of us that do it in our spare time. And with no budget.
I can't wait to get stuck into the next event, of which there are now many on the table. So keep your eyes peeled on our Facebook, Twitter or our website for details. And if you're a business that would like to help us out, either with our next project or with sponsorship at events, drop us a line. We'd love to hear from you.
On the night there was a mix of talents, styles and approaches to work. All of which we chose to appeal to the broad range of agencies that were turning up. The likes of W&K, Saatchi & Saatchi, Work Club, Weapon7, Hello-X, Digital and Direct, Soup, Inferno, VCCP, Crayon and Dare to recruiters and industry bodies all made the effort to head to Cargo in East London.
The night was a great success, but we as members of the YCC, will always strive to make it bigger and better next time.
There have been lots of interesting feedback from Andy Sandoz at Work Club, Louis Clement at Soup and Laura and Mandy at JWT. And we're currently compiling a list of findings from the night, which will be published soon.
All we can say is that placements have been won (for some it was their first) and that we've opened a lot more doors to future events. Not bad for 15 of us that do it in our spare time. And with no budget.
I can't wait to get stuck into the next event, of which there are now many on the table. So keep your eyes peeled on our Facebook, Twitter or our website for details. And if you're a business that would like to help us out, either with our next project or with sponsorship at events, drop us a line. We'd love to hear from you.
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