Last night I saw a QR code on TV. But not a little one added on to an ad that gave you 0.5 seconds to grab your phone, find your QR reader and then load and scan before it's disappeared. This QR code was given warning.
As the end credits rolled, the VO told me to get out my phone and get ready for a QR code. What appeared next was something I wasn't expecting. A full screen one.