Last week I headed over to the Shelf Awards at IPA's HQ in Belgrave Square - random fact: Mrs Thatcher lives two doors down from them. This swanky venue played host to five teams and a single creative, who were all after one thing. An Argos Shelf. But don't doubt the random award, it's the award for the awards. That is to say you can put the next lot on it.
Mark & Steven from Falmouth, Christoph & Jakob and Lucy Radford from Bucks, James & Mike and Steph & Josh from Lincoln and Charlotte & Sian from Gloucs were the lucky people up for the award. And what's nice about it, is that everyone who turns up chooses the winners.
The creatives get the opportunity to showcase their work and the guests have plenty of time to flick through their portfolios and have a rather informal chat with them. They then rate their work on a scale of 1 to 5 and team with the most points wins, simple.
Having met most of these teams before at New Blood, for me, it was nice to see them all getting stuck in with selling themselves. There were also lots of big names in the building, not to mention a host of recruiters and head hunters. With cards exchanging hands at a rate of knots it seemed everyone was having a good time. And the free food and alcohol definitely aided this!
When the scores had been counted, Gary Sharpen, ex-ECD at WDMP and founder of The Shelf, talked in depth about where he sees these awards going and doing more to support creatives, which is exciting for us too.
Then all that was left to do was announce the top 3. Third was Steph and Josh, second were Mark and Steven, and the winners were... Christoph and Jakob! Big congrats to them, as they had some nice stuff in their book.
Now all they have to do now is work out how to put the shelf up!
Also a big thanks to Char, Caroline, Sue, James (and his flatmates Soph & Keighley) and Gary for the banter.