I really like Cadbury's new advert 'Charity Shop'… but not for the idea, that's obvious - it's about the enjoyment. I love it's production instead.
Why? Because this ad has quirky little touches hidden everywhere. They've not opted to do any blue screen malarky and remove people's heads and arms from the clothes. Oh no, instead they've made each outfit massive. And hidden people inside them.
Shots like the one below show this off well. It's like a person zipped into a sleeping bag and told to crawl across the floor. A great bit of added humour.
Nice one Fallon.