We Buy Any Car

This classically annoying advert, that basically does what gocompare and 118 247 also love making use of, has had a make over.

And I don't like it. I have less brand affection because of the people in it. It's exactly the same advert but with a plonker moving and shaking badly. Eugh.


And... And.. And...!

If you decide the new advert is awesome, how about learning the dance routine?

Now that's more interesting!

4 comments:

Beep said...

I happen to ADORE the new webuyanycar advert! You ungrateful little so-and-so!

It's just so.... Whimsical and daft! Makes me giggle every time, I'm sorry to say.

I fear for the future, though. Where do they go from here?

History tells us that a catchy tune and a learnable, amusing dance routine are not enough to breed sustainable success - you only need look at the 'Macarena' and Fast Food Rockers for evidence.

No, they need to evolve now. Get cleverer.

Dan

P.S I'm clearly a soft touch for a ditty/jingle, because, predictably, I love the 118 24 7 tune, too!

P.P.S Even though you don't like it as much, it got you blogging about it. So it pretty much works :D

andymarkpeel said...

haha

I blog about daft things because normally they are vaguely amusing.

the dance routine is something else mind, which gives me hope the next installment will be hopefully very entertainingly irritating.

cheers for the feedback.. at least i ralled somebody

webuyanycar.com said...

Hey guys. Thanks for the feedback - appreciate both sides and find both really useful in thinking about the new ad which is my job for today/this week - any suggestions?

andymarkpeel said...

if that's a serious comment then all i can say is im not sure how you evolve the major brand recognition that is the jingle.

it's like saying what follows the meerkat or judging cadburys after gorilla, well kinda...

it has to be stonking or carry on the theme of being irritatingly rememberable. and baring in mind how often people use a service like this, i'd be surprised if it strayed away from the jingle