Pepsi to stop advertising

Is this a big hoax, an April Fools or is it really happening?

PepsiCo told everyone on Monday that it would cease all advertising of its popular soda product, effective immediately.

"We know it's good, and everyone's pretty happy with the overall taste, so why spend all our time worrying about what other people think?" PepsiCo CEO Indra K. Nooyi told reporters during a press conference at the company's corporate headquarters. "Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don't like it, then they don't like it."

"Vying for the greatest market share shouldn't be a soft drink company's be-all and end-all," said Nooyi, who added that if she's happy at the end of the day, that's what really matters. "After all, it's not like this is some kind of Cola War or anything."

"Look, Coca-Cola is a terrific product," Nooyi continued. "Millions of people choose it over Pepsi every day. Are those people wrong? Of course not. Concepts like 'right' and 'wrong' shouldn't even apply. It's a soft drink."

Nooyi told reporters the company's $1.3 billion annual advertising budget would be put into Pepsi's savings account, spread among various charitable organizations, and divvied up into generous bonuses for the company's minimum-wage factory employees.

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Do you have a bread confession?

Kingsmill have just launched www.kingsmillconfessions.com where you have 150 characters to tell us your naughty little secret. Having a quick glance it seems to be branded up big time and although it is UGC, they are creating a twitter version of it. Short and sweet and the best gets a £250 red letter day voucher.

The fridge is a nice touch.

I don't know about you but I really want a sandwich now.

Happy Birthday Google

I wonder how many people missed it on Sunday, I nearly did, but I had double take and spotted the typo like a good copywriter I am! (Haha)In actual fact it was for Google's 11th birthday. The best icon for a long time in my opinion.

Irn Bru Can Can World Record

Last weekend Irn Bru held an event featuring Pearl and the Puppets and The Zutons, plus recent record breaking Can Can attempt which took place at Glasgow Green.

The two and a half minute advert features the crowd of 10,000 people who participated in the event by dancing the Can Can.

Created by The Leith Agency it helps support Scotland’s Year of Homecoming and will only be broadcast three times on STV.

So for everyone else... here is a lasting memory.

Enjoy.

Leith...so far

We're 4 weeks in at our Leith placement. CRAZY! Where does time go? Seriously, it's nearly the end of September and we've been in Edinburgh since February. Anyone thinking of making the jump should consider it. There are lots of good agencies up here, The Bridge, Frame, Newhaven, Union and of course Leith.

We're getting our teeth into a few things here. It's less hectic than Union but to be fair, anything is! But it's nice as we get time to think about our work a bit more and have time to push things further.

Two pitches, Grolsch, Coors Light and Healthier Scotland work all in the mixer.

It's definitely got the London feel about this place, 2 months left to impress.

Dixons

I really like these...
Post about where we're at coming soon.

Ukraine has sand talent

This is outrageous. Worth every minute of the 8 and a bit.

"Kseniya Simonova is a Ukrainian artist who won the "Ukraine's Got Talent" competition. She uses a giant light box, dramatic music, imagination and "sand painting" skills to interpret the invasion and occupation of her country from 1941-1945."

It's a date

Where were you at 09:09:09 on the 09.09.09?

I was sitting in the office at Leith sat staring at my mac. Anyone doing anything more exciting?

TFLN

Busy working on a pitch so updates are hard to come by. I'm sure most people are aware of Texts From Last Night [TFLN], but somedays they do have some crackers.

(773): I wonder why dictionaries dont have indexes to help find the words easier.

(604): The walk of shame is far, far worse on crutches.

(978): im dressed up like a present. waiting for someone to unwrap me ;)
(1-978): this is your brother

Just some of the classics that appear every day on this wonderful site. It keeps me sane when it all gets a bit stressy!

Also they are on twitter so i don't even have to check the site every 5 minutes. I wondered what twitter would do for me eventually.

The forever changing book

Who'd have thought. With technology now, you can actually have a book that changes every time you read it. I'd explain more, but this video tells you everything you need. Enjoy.