Lastminute.com - Mexican Wave

So tonight is the night to mexican wave yourself across three channels within 3 minutes during an ad break.

This 'media first' either genius or a bit random and pointless will break on ITV at 9.50pm tonight (Saturday).

In the middle of The Bourne Supremacy you will be confronted with the first of the 60-second installments, which breaks immediately after on Channel 4 and then the third, on Five.

Channel hopping is common during adverts, but in this instance, what are the chances of switching channels with Bourne on 3, The Shawshank Redemption on 4 and CSI: NY on 5. surely these may actually be the toilet break moments or you're not going to switch films half way through?

The three-minute film, by Karmarama, sees people in various locations across the world performing a Mexican wave using the "thumbs up" sign.

And to make sure you don't forget to switch over the first two spots end with a three-second countdown to the next ad, while the final spot bears the new brand strapline: "Do more good stuff."

Personally this is the fun I like to see in advertising, I can't decide how much a mexican wave and do more good stuff has in common with Lastminute.com. but the new craze of clients looking outside the box to gain a consumer following is always nice to see.

Hats off to Dave and the gang for attempting something new but different to Honda Skydivers and T-mobile Station Dance. I'd love it to work and open up more opportunities that media companies clearly can offer us creatives.

Right I'm off to set my sky plus for 3 channels as I'm not in tonight...ah, that's not possible... Now that maybe 1 slight problem.

Its arrived

Enjoy

Coke Babies...what on earth?

Somebody please explain... created by a collaboration by purchase brothers and sons and daughters (a family thing?) I have no idea why Coke is giving birth to baby Coke. Its remind me of Independence day and Cloverfield but unless this is part 1 of 10 what is it telling me. It's come from Canada which could explain why it makes no sense but seriously. Coke is taking over the world. I don't want to find out it is actually a creature living inside me!

21 Today!

Well its that time folks, I've reached the tender age of 21. I don't feel old, or mature, or anything else for that matter. I'm just going to beg borrow and steal as much as my birthday will allow me. Whose buying the beers then?

Oh and CR. did my birthday surprise on a budget, was rather amusing.

Bre Pettis?

Okay, so this guy makes, does, creates, thinks and draws. Infact I don't know what his job is.. computer something I guess. But having found a set of photos on Flickr of 30 ways to electrocute yourself he has a blog and a rather interesting set of things on there. Feel free to have a gander at Bre Pettis. He reminds me of Andy Riley in a way, and he's awesome.

Samsung Viral

The Viral Factory have released a viral for the new Samsung Ultra Touch S8300. It's very random and implies that there are thousands of strange uses for the new phone. I like the weird randomness of this. A nice one to watch a few times and pass along. Does it make me want to buy the product. Not particularly, but I still think the evil hedgehog is genius in his spinning chair. The blue peter here's how to build a cardboard anything is a nice touch. Oh and finally the cinema screen for hamsters is bigger than the one in Loughborough. Don't ever go to Reel, if you sit at the back, it''s like your tv at home. That is all, realisation over.

Cassette have not had their day

Cassettes are popular again, apparently. Searching on a brief I stumbled across a thought involving cassettes. A quick google image search and I was amazed to see how many things used cassettes as an influence.

Bags, purses, iPod covers, usb sticks and even cellotape dispensers! All exept from the good old fashion cassette look quite cool.

There was even the Bible on cassette, which actually took up more room than the book itself, so much for moving forward with our thinking, it looks like everybody always look back.

Here's just a few examples on out with the old and in with the pastiche

Things that will never work

Regularly B3ta ask their viewers to create something weird and wonderful in their challenge section.

The challenge last week was to create "fucking useless shit" - basically, invent a useless contraption.

I was particularly impressed by some of the amazingly useless ideas brought to the floor.

Tesco value dried water
Polo condomsPaintdry TvA Tallscreen TV

A binary phoneThere's loads on here so check it out for some laughs and they do a new picture challenge each week which you can find details on here:

Enjoy!

Tic Tac's own goal

It has been a long time coming, but finally Tic Tac have released an apology advert for people that missed Dan Gosling's last minute winner against Liverpool.

I too missed the goal, I waited 118 minutes for one and the 21 seconds it cut to adverts, they scored. This viral however doesn't in my opinion make up for those 21 seconds instead.