Why have we never been back on the moon with a person since 1974? Because Chris and I have come to the conclusion that by putting a man on the moon, it causes the moon to change its orbit as it is now heavier, thus bringing it closer to the Earth and creating more tidal problems than ever before, plus there is the issue of global warming and I don't want the smell of cheese to come any closer... so we say, staying away moon, just because I own an acre of it, doesn’t mean I want it to come closer.
CRAP Branding
Occasionally a moment of stupidity or boredom sets in. Fortunately Chris had a fun interesting job today, marker pens and branding. Diet Coke became the having an off day ‘Diet CRAP’, followed hastily by the Redbrickroad’s logo, maybe we could merge with them at a later date.
Flower Power
Walking down the street,
What do I see,
A flowery yellow car right in front of me.
Bizarre at best until on the side it is advertising the flower shop I am standing next to. I guess it made me take notice. Good job!
Oops
I’ve started taking notice of things around me today, normally I see something amusing and don’t have my camera, so now being around such a creative place as London, the camera now lives in my bag.
Couldn’t help but wonder what was more of a deterrent on this sign, having your bike removed, or having both your tyres nicked instead. I wonder how they got that home?
If you can't read it, it says, "Bicycles chained to these railings will be removed."
Pub Watch
Here’s a plan, anybody like me, still looking for a job should become brilliant at facial recognition in the industry and then head to the pub after hours. Tonight Chris and I went to the Sun and 13 Cantons on Beak Street in Soho with a couple from TRBR, which was awesome. Getting to know them on a more personal level outside the office is almost/more useful than being inside it. Alcohol lets the conversation flow and you feel part of the furniture there instead of an outsider.
Although this game of Pub Watch has an even more useful attribute, networking. Lone behold at the same pub was a gang of AMV creatives, nowhere near Marylebone, and fortunately enough we’ve met one of them before. Puts on the sociable brain and grabs a handful of business cards and away I go. Hi, remember me? Yes you do! Fantastic, hows things, nearly rang you to make sure you knew I knew you etc. Explain the situation, as I jump in the middle of a bunch of AMV creatives. Cards fly, email offers for book crits, Job done. Back to the safety of the TRBR lot.
The thing is here, how many people want to look at your or go to the pub? How cool do you look if you say hi and they have no idea who you are? I dunno it may look cocky or cleaver, at least when you meet them you have a starter for one.
Although this game of Pub Watch has an even more useful attribute, networking. Lone behold at the same pub was a gang of AMV creatives, nowhere near Marylebone, and fortunately enough we’ve met one of them before. Puts on the sociable brain and grabs a handful of business cards and away I go. Hi, remember me? Yes you do! Fantastic, hows things, nearly rang you to make sure you knew I knew you etc. Explain the situation, as I jump in the middle of a bunch of AMV creatives. Cards fly, email offers for book crits, Job done. Back to the safety of the TRBR lot.
The thing is here, how many people want to look at your or go to the pub? How cool do you look if you say hi and they have no idea who you are? I dunno it may look cocky or cleaver, at least when you meet them you have a starter for one.
Dead Time
There was a comment in TheLondonPaper today; why can’t the tube play music from a local station while we suffer the cramped space and heat?
I saw that and was like derr! The commercial rights could be huge, dead time when all you do is listen to your own music or try and not get trampled on while waiting for the tube could have an almost 100% interaction. Your senses are heightened when you go down in that hole, you almost couldn’t help but listen and take notice and while thinking aloud, why couldn’t you advertise lynx or ambi-pur and make the tube smell nice rather than something reminiscent of your school gym?
Other dead time thoughts, the ring ring while waiting for someone to pick up, you could here the latest news headlines...
“Latest news: rapist on loose” (click) ‘Hello?’ ‘AHHH!’ (he’s behind you!) well maybe not but who knows..
Lynx - Stay sharp
I’m tempted to complain about the new Lynx advert, Stay focused. The print ad is striking but that eye, I cant decide if it is derogatory. If so, I have a lazy eye and is that taking the mick? I can’t stay focused or I sweat profusely. I could ague I do neither, or I could just be a normal person and not bother. After all it is so much easier.
Thought for the day:
The UK is the second fattest nation in the world, does that mean we’ll sink Britain faster? We could halt global warming losing weight and thus staying afloat! Hurrah!
Injury!
I think I’m suffering from headbopping whiplash... caused by the ability to be uncontrollably stupid with my head. It occurs when a certain song by Utah Saints comes on and the running man is too hard to shy away from. Next time though, I think I’ll be wearing a neck brace.
End of week 1
I cant believe it, a week has flown by of our placement at The Redbrickroad. We haven’t stopped. Monday and Tuesday were about settling in, and were handed some work on Heineken to tackle, which went better than most expected.
Wednesday swiftly followed with TRBR’s summer party, not a bad week to start! Up the Thames on a boat to Hampton Court and then a meal and endless Heineken (thank god I like the stuff)
Thursday brought about a huge agency hangover and Tesco and a Pitch brief, swore to secrecy, we struggled on these, but now being Sunday we know what we have to do for this Friday (25th).
Friday saw the weekly agency lunch, this is crazy but brilliant. The huge table in reception is transformed into the staff canteen, but supplied with a delivered meal of choice, this week 50+ portions of fish and chips with mushy peas and curry sauce, it was bizarre seeing it brought in and then demolished. We all work in offices here so this brings everyone together for at least once a week.
Push The Brief 2008
So heres the thing, it meant to be huge in America, but the first 1 in the UK is always the hardest, Ash organised it and invited teams from between 3-6 to enter a competition.
You have 1 hour to crack a brief, yes 1 hour! Now to me, it can take me an hour to realise what I have to get out of this, but nevertheless we, a team of 2 placements and a work experience account handler took on London’s experienced and new talent.
The digital brief had the likes of Napier, VCCP and DLKW trying to crack it. A volunteering effort that reached out either to tackle obesity, youth crime or intergenerational dialogue.
We spent 45 minutes looking at youth crime with basically the same first idea as everyone else, lets get them to take part activities and to steal a phrase ‘make love not war’.
Though on the cusp of the buzzer our idea changed. Obesity and youth, and their favourite pastime, mobile phones. A step-o-meter built into their phone that would reward them with free minutes and texts as they walked.
Simple in its simplest form, so it won Hayley (Wunderman), Dani and Paul (Proximity) and Chris and I (The Redbrickroad) the title and lots of bubbley.
Great night, would do it again, cheers Ash
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